PPC MANAGEMENT SERVICES (PPC)
PPC advertising gives you the opportunity to pay for top positions on search engines and appear on relevant partner websites. Pay-per-click marketing delivers instant traffic and offers many ways to compliment existing SEO strategies by testing keywords, business models, and marketplace verticals, and it allows you to develop your overall Internet marketing strategy, and any SEO plans armed with facts, not assumptions.
There is a science to finding high numbers of low volume keywords (very specific long tail keywords) that are less expensive to advertise on but still provide significant ROI. These can be used to hedge against the more expensive high volume keywords, significantly lowering the average cost-per-click (CPC) across your entire campaign.
We never “set it & forget it”
BullsWeb offers complete PPC program development (or overhaul of an existing pay-per-click campaign) as well as ongoing optimization and management services. Whether you need month-to-month management, a new set of eyes on a campaign, or a complete rebuild for your internal team to manage, we can help.
Available PPC management services
Below you’ll find a listing of the more common paid marketing services we provide. If you’re confused about what would work best for your business, we can advise on which platforms have shown the best ROI metrics within your specific industry. For most businesses, the best results are produced by using a combination of various online advertising methods.
Google AdWords
PPC advertising delivers instant traffic by placing you at top positions on search engines. With Google accounting for two-thirds of all US searches, AdWords remains the most effective PPC advertising vehicle. It not only places your site in prominent view of searchers, but AdWords enrollment also provides you with the ability to test keywords, complementing your existing SEO strategies.
If 100% of the Internet doesn’t search exclusively on Google, why should your ad campaign be limited to it? Bing has a 20% market share of searches performed in the United States. BullsWeb can get you started using Bing PPC services, or overhaul your current campaign. With ad creation, optimization, and management services, we can help you get the most out of your search advertising on Bing. BullsWeb is also a participant in the Beta for the Bing remarketing program.
Facebook ads
Facebook advertising presents a perfect complement to any search marketing campaign. With 1.01 billion daily active users and 894 million mobile daily active users, Facebook is the premier social media platform. It features a robust advertising platform that can help spread your message to a wide swath of people. Businesses can target Facebook users in two ways.
BullsWeb offers complete retargeting services, including campaign development and management services. Our expertise ensures that businesses spend their ad dollars on the users most likely to convert, rather than throwing mud at the wall and hoping it sticks.
At BullsWeb, we offer a PPC audit as a service to clients who aren’t necessarily looking to switch PPC providers, or let go of managing the accounts themselves – they are simply looking for ways to improve and hone their efforts. Our best PPC managers will comb through your account and give you the very same advice we would employ if your account was our account.
Both Google and Bing offer Shopping ads to allow you to showcase individual products directly in the search results. Shopping ads appear above organic listings for almost all terms centered around commercial products and even sometimes appear above standard paid search ads. The share of search engine result pages displaying Shopping ads more than doubled during 2014 from 7% to 16% of all search results.
What’s included in BullsWeb professional PPC Management services?
Keyword Discovery and Selection
Ad Text Creation
Help with Optimizing Landing Pages
Conversion Tracking
Call Tracking
Ad Submission
PPC Monitoring
PPC Cost Management
Campaign Improvement Modification
Competitive Research
Landing page development and improvements (as an additional service)
Deliverables
We report monthly on your campaign’s success regarding keyword choice and text choice, and we create a rank report, so you know where you rank organically for the keywords you pay for. Additionally, after you review the report, we’ll book a one hour call with the members of your team to explain your campaign’s progress, direction, and answer any questions you may have.
Pricing
Every campaign is different, so it’s impossible to quote a one-size-fits-all price. The price of the service will vary depending on your keyword volume and monthly spend.
See What Our Clients Say About Us?
We are working with BullsWeb for 1 year. We have chosen them among others due to recommendation from other businesses and I’m absolutely happy with the service provided. We have ordered support in SEO and AdWords which was the best decision from the very beginning of our business. The cost of conversions became much cheaper during our campaign and our conversion rate became higher. Our company has taken the leading positions within our targeted search results. Our indices still grow.
BullsWeb helped us increase the number of leads generated and minimized the cost of conversions, which is always a challenge in the b2b space.
I wanted to write to express how much I enjoyed working with BullsWeb PPC team on my AdWords project. Their expertise shined as I watched them quickly turn my break even account into a greatly profitable one. BullsWeb team is a genius on the display network and I can’t think of anyone else I would trust to handle my AdWords account. Anyone fortunate enough to obtain their PPC management services, will be quite lucky as far as I’m concerned.
Want to increase ROI on your PPC campaign?
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